This brand is all about targeting the Gen Z demographic. Focusing on colorful unique jewelry that evokes playful, whimsical, and fairytale energy in the brand. I focused on creating short-form video content with trending audio that catches their attention quickly and draws the viewer to my page. In addition to that I create many animated graphics to share that fit the brand's tone. Connecting with other creators who have a similar aesthetic to bring their audience to my shop and expand my following. TikTok and Instagram are the primary marketing focus because my demographic spends most of their time on those platforms. In addition to marketing, I also manage the e-commerce website online, product creation, and inventory management.
Growth Analytics
In the last 90 days:
Management Tasks:
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Direct and coordinate photoshoots
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Engagement with other creators and my online audience
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Expand my outreach
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Strategize targeted ads
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Edit and shoot photos and videos
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Create content calendar
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Write engaging posts
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e-commerce website
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Analyze analytics
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Create custom graphics
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Establish a brand aesthetic
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Research targeted demographics
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9x more sales
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+1,454% more followers
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+1,688% more accounts engaged
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+23,747% more accounts reached
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13x more traffic on the website from Instagram
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2x more SEO traffic
