This brand was created to lure the Gen Z / Millennial demographic to my business. Targeting those who are holistic skincare enthusiasts, seeking a resource for skincare education, and interested in spirituality and the wellness community. I engaged with my audience often by having them submit their skincare questions and helping address common skincare concerns. I focused on creating easy-to-digest educational infographics and luring my audience with videos and images of relaxing services. Collaborating with other local professionals to increase our clientele and wellness businesses. Interacting with skincare brands to help boost my viewership and marketing had a direct impact on the growth of my clientele over the years.